Public Relation strategies can ensure you create the right impression!


At a senior level you need to be on media. This can help you be a brand ambassador, should you have the right skills. When you can have your own YouTube channel, you already have a media channel of yourself. So it is not only the large corporation that needs media skills, but almost any business in the modern world is on the media.

We come up with this course to address the “research-based” needs of executives and senior managers for public relation and media skills. This comprehensive training workshop will ensure the effective and efficient use of inclusive communication and will be a value for money.

 

General Notes:

  • As an open course, this program is offered in specific destinations. However, as an in-house training it can be offered at any part of the globe.
  • This Program can be integrated with any other program in the same category and for a 10 days course, client will get benefit of two days discount paying only for eight days.
  • Accord Worldwide can offer this training in other languages than English, please contact us for your needs.

 

 

This training will help you to learn:

  • Create an integrated PR strategies
  • Advanced interview skills
  • Effective use of online PR options
  • Management of electronic media
  • Maximize your organization media strength
  • Understand the rules for lobbying campaigns
  • Manage the merits and demerits of direct email

 

What Participants Receive?

  • A DVD with all the training material and extra-curricular learning material
  • Workshop handouts
  • 12 months FREE advice and support for any relevant questions and queries
  • Free membership to get free learning material

  • Office managers of CEOs / Executive
  • Government and Industry Protocol Officers
  • Embassy Personnel
  • Government Relations, International Marketing and Sales Representatives
  • Meeting and Special Event Planners
  • International Corporate and Government Representatives
  • Private Consultants

Training fee includes the course certificate, training materials, lunch and refreshments one social program at the end of the training and tuition fee.

Not included in the fee are: Visa Costs, Airfare cost, Accommodation, Travel Insurance, Dinner and any personal expense of the participant.

Please note that for groups, different destinations and in-house training we offer significant discount and we encourage you to contact us for a quotation.

 

Course Curriculum

Day One
• Senior manager communication challenges; 00:00:00
• What does the media want to get from you; 00:00:00
• How to integrate PR with the marketing mix; 00:00:00
• Using Internet PR and viral marketing effectively; 00:00:00
• Identify the kind of issues that could hit you 00:00:00
• Develop a PR plan 00:00:00
• Advanced interview techniques that work 00:00:00
• Communicating with your body 00:00:00
• Successful one-to-one press interviews 00:00:00
• Formulate key messages 00:00:00
Day Two
• Controlling emotional responses 00:00:00
• Delivering attractive speech 00:00:00
• Make News portals and Web news services work for you 00:00:00
• Develop PR strategies 00:00:00
• Ensure your side of the story is heard 00:00:00
• Handling the Press – the golden rules 00:00:00
• Press releases that work 00:00:00
• Write effective press releases 00:00:00
• Using pictures effectively 00:00:00
• Sourcing PR information 00:00:00
Day Three
• Using Radio and Television 00:00:00
Web Marketing and PR 00:00:00
• Cultural diversities on body language 00:00:00
• Delivering a “BAD NEWS” 00:00:00
• Handle media enquiries 00:00:00
• Advanced crisis management & reputation management 00:00:00
• Brief spokespeople prior to media interviews 00:00:00
• Choosing and using a PR agency 00:00:00
• Measure results 00:00:00
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