The BRAND image you create is by PR and Media management!

At a senior level you need to practice communication strategies that are highly impressive. This includes your written and verbal communication as well as body language, reactions, choice of words, reasoning and everything else. While media and PR skills are growingly required for any established organization, managers also need to prepare themselves to excel in relevant skills.

We come up with this course to address the “research-based” needs of executives and senior managers for public relation and media skills. This comprehensive training workshop will ensure the effective and efficient use of inclusive communication and will be a value for money.


General Notes:

  • As an open course, this program is offered in specific destinations. However, as an in-house training it can be offered at any part of the globe.
  • This Program can be integrated with any other program in the same category and for a 10 days course, client will get benefit of two days discount paying only for eight days.
  • Accord Worldwide can offer this training in other languages than English, please contact us for your needs.



This training will help you to learn:

  • Create an integrated PR strategies
  • Advanced interview skills
  • Effective use of online PR options
  • Management of electronic media
  • Maximize your organization media strength
  • Understand the rules for lobbying campaigns
  • Manage the merits and demerits of direct email


What Participants Receive?

  • A DVD with all the training material and extra-curricular learning material
  • Workshop handouts
  • 12 months FREE advice and support for any relevant questions and queries
  • Free membership to get free learning material

Marketing and PR people, Managers who have to deal with media, country representatives and directors who have to represent their organization to media or do any kind of PR activities.

Training fee includes the course certificate, training materials, lunch and refreshments one social program at the end of the training and tuition fee.

Not included in the fee are: Visa Costs, Airfare cost, Accommodation, Travel Insurance, Dinner and any personal expense of the participant.

Please note that for groups, different destinations and in-house training we offer significant discount and we encourage you to contact us for a quotation.


Course Curriculum

Pre Test 00:00:00
Day One
• Communication challenges in business 00:00:00
Successful Marketing and PR Strategies 00:00:00
• How to integrate PR with the marketing mix 00:00:00
Using Internet PR and viral marketing effectively 00:00:00
Advanced interview techniques that work 00:00:00
• Communicating with your body 00:00:00
Day Two
• Successful one-to-one press interviews 00:00:00
• Delivering attractive speech 00:00:00
• Controlling emotional responses 00:00:00
Make News portals and Web news services work for you 00:00:00
• Review of common writing principles 00:00:00
• Mistakes with email PR – and how to avoid them 00:00:00
Day Three
• Handling the Press – the golden rules 00:00:00
• Press releases that work 00:00:00
• Using pictures effectively 00:00:00
• Sourcing PR information 00:00:00
• Using Radio and Television 00:00:00
Web Marketing and PR 00:00:00
Day Four
• Cultural diversities on body language 00:00:00
• Delivering a “BAD NEWS” 00:00:00
• Advanced crisis management & reputation management 00:00:00
• Handling a PR Crisis 00:00:00
Choosing and using a PR agency 00:00:00
Post Test 05:00:00

Course Reviews


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  1. Public Relation and Media Skills


    The substance of this training is of great importance for my daily work.the trainer is efficient and enthusiastic.

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